Tata unveils Xenon pickup

Tata Motors recently introduced the Tata Xenon, a rugged and stylish pick-up with lowest-in-class operating cost available in single and dual cab, for wide range of applications. Here is more on this growing segment in India.

Tata Motors has been an old horse in the commercial automobile market in India. The company that has products ranging from heavy duty trucks, buses, carriers is now gearing up to get a big market share of the growing pick-up truck segment which is now turning out to be an essential part of the agricultural and rural sector.

Announcing the launch of the Tata Xenon Pick-up, Ravi Pisharody, Executive Director—Commercial Vehicles, Tata Motors, said, “The pick-up segment is growing rapidly and we see this trend continuing. With the launch of the Tata Xenon Pick-up, we are strengthening our existing Pick-up portfolio.”

The workhorses are matched with commensurate power and they come with 3.0 litre Common Rail and Turbo Direct-Injection engine options, which deliver a top speed of 120 kmph with peak power of 72HP in the single cab and 115HP in the dual cab, with a peak torque of 223nm and 300nm respectively. The Tata Xenon Pick-up delivers a very efficient fuel efficiency because of its scientifically engineered drive train. The Tata Xenon’s engines, with their flat torque characteristics, the overdrive gearbox, radial tyres and the aerodynamic shape, contribute to its high fuel efficiency.

With a gradeability of 32 per cent, the vehicle will also prove reliable in hilly terrains. The Tata Xenon single cab variant offers the longest-in-class body length of 8’4 inches. Additional utility features like convenient loading height, three-side drop load body bring ease to day-to-day operations. The vehicle comes with two-stage semi elliptical leaf in the rear suspension, which ensures good load carrying ability, with better ride comfort and handling. The Tata Xenon single cab also comes equipped with power steering, adjustable steering column, cushioned bucket seats in the front with adjustable lumbar support. There are conveniently placed utility spaces, clutch foot rest, a mobile charging point.

The dual cab variant comes with fully-loaded features like HVAC, power windows, central locking, seats with lumber support, high-end cab trims as standard fitment. The dual cab is equipped with limited slip differential, which resists wheel spin on gravel or muddy roads, thereby offering better control. The stylised load body further enhances design appeal. The vehicle is targeted for applications involving both crew and cargo movement in a comfortable and safe manner.

The vehicle has been designed to meet global safety standards. Variants of the model offer safety features like the unique three-layered body construction, crumple zones, a collapsible steering column, central locking, retractable seatbelts and side intrusion beams which will protect passengers during a side impact collision.

But to top it all, Tata Motors has ensured that Xenon will lead the pack of this segment thanks to a smashing price. The Xenon Pick-up prices (ex-showroom Thane) start at Rs 5.44 Lakh for the single cab and Rs 6.34 Lakh for the dual cab variant.