Mercedes kicks off the Indian F1 season

Mercedes-Benz India kick-starts the festive season in India with F1 Fever announcing the Mercedes-Benz and F1 aficionados once-in-a-lifetime opportunity to meet the racing legend: Michael Schumacher besides a chance to win 100 free tickets to the 2012 Indian Grand Prix.

Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, launched its festival campaign on September 1, which will go on till October 15 across all its 31 showrooms in India. During this period Mercedes-Benz India will gift customers who purchase the Three Pointed Star, a unique opportunity to meet the star of the racing world: Michael Schumacher along with an all expenses paid trip to watch the Formula 1 race. Also, 100 Grand Stand tickets to the 2012 Indian Grand Prix will be gifted to customers who visit the showroom and take test drives. Tickets to the race will be on sale at all Mercedes-Benz showrooms across India.

According to Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, “Echoing our brand philosophy of ‘Best or Nothing’, this festival season we are glad to present the ideal gift for any car and racing enthusiast”.

Enthusiasts can also indulge in exciting merchandise of the Mercedes AMG PETRONAS F1 team which will be on display. Mercedes-Benz has a close association with racing dating back to the legendary Silver Arrows, to the brand’s current association in the form of the Mercedes GP Formula One team and DTM racing. In India, Mercedes-Benz is the Official Automobile Partner of the Buddh International Circuit and has six cars running on Mercedes-Benz engines this year on the circuit.