Yamaha on a new journey

All set to make its grand entry into the Indian scooter market, India Yamaha Motor recently announced its plan to expand its sales network across India in order to take its product closer to its customer base. The company shared its plan with Ammar Alvi on how it plans to take on competition and bring new products for the Indian consumers.

Currently India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2,000 by 2018. Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities. The company recently inaugurated two more dealers in Pune to match the growing demand for bikes in the city and prepare for scooters which will be put in the market soon. Likewise, four more dealerships will be inaugurated in cities like Nasik and Mumbai apart from Pune over the next two weeks. 

Maharashtra continues to be a very crucial market for Yamaha and the company is committed to offering the best of the products from their portfolio to customers here. In the deluxe segment, which is Yamaha’s mainstay category, it has 18 per cent market share in Maharashtra, up from 16 per cent last year. The showrooms are fully-equipped with 3S—Sales, Service and Spare Parts set-up and these dealerships will strive to achieve a high satisfaction level.

According to Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., “The Yamaha family is looking forward to a stronger dealer and sales network strategy to reach out to more people with our products and services while continuing to serve our loyal customers.”

Estimates suggest the Indian two-wheeler industry to attain 20 million units level by 2016, when Yamaha targets 10 per cent market share.