Audi on corporate mode

German auto giant Audi recently created a unique Ice Driving Experience for India’s top business leaders in Davos alongside the World Economic Forum. The corporate leaders experienced German engineering at its best while driving the flagship Audi A8 and Audi S4 Avant. Ammar Alvi has more.

Audi, the German luxury car manufacturer, provided a unique driving experience for members of the CII Indian business delegation in Davos, Switzerland. India’s known and successful corporate czars were given an exclusive opportunity to experience the unparalleled safety and luxury features of the Audi A8 and the sporty and progressive Audi S4 Avant at the Audi Ice Experience at the Seepromenade in Davos.

Business leaders from India Inc who participated at the exclusive Audi Ice Experience included Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd), Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd), Adar Poonawalla (Chairman, Poonawalla Group) and Daljit Singh (President, Fortis).

According to Michael Perschke, Head, Audi India, “The World Economic Forum brings together leading personalities from across business, politics and science. As an official partner of the WEF, Audi has the opportunity to demonstrate our ‘Vorsprung DurchTechnik’ philosophy to these opinion leaders. It is a privilege for Audi India to host some of India’s most prominent leaders at the exclusive Audi Ice Experience in Davos and provide them with an exclusive drive of the Audi A8 and Audi S4 Avant.”

Besides this, the visitors at the Ice Driving Experience were also able to test drive the Audi R8 Spyder, the Audi SQ5, and the Audi A7 Sportback. In 2012, Audi India posted a solid performance with a sale of 9,003 cars, thus recording an impressive growth of 63 per cent. The luxury carmaker’s sales figure for December 2012 stood at 931 cars, a growth of 136 per cent over the same period last year (December 2011: 394 cars).