Yamaha’s new ‘Ray’ of hope
By Ammar Alvi
23rd September 2012 12:00 AM
Yamaha Motor India unveiled its much awaited sporty and stylish scooter, the all new Ray marking its entry into the scooter segment. Ray is the first Yamaha model to enter India’s scooter segment and is strategically positioned to expand Yamaha’s share in the Indian market. Here is more.
With the addition of the scooter Ray in its portfolio, Yamaha Motor India is looking at a market share of 20 per cent in the scooter segment by 2016.
According to the company, the new Ray has been designed and engineered to answer the needs of the growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal. The company also took this opportunity to invite Bollywood actress and Brand Ambassador for Ray, Deepika Padukone to unveil the all new product.
The new Ray offers pretty good acceleration, easy handling and maneuverability and good fuel efficiency. It is equipped with an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that boasts good reliability. The engine achieves good fuel economy in the practical-use speed range, a power output characterised by smooth start-up acceleration and quick passing acceleration and more.
According to Hiroyuki Yanagi, President and CEO of Yamaha Motor Co. Ltd., “For the global Yamaha Motor Group, India Yamaha Motor holds great importance as a strategic production and sales base. By 2018, our total production capacity in India will reach 2.8 million units. At that point, India will play an extremely important role among Yamaha Group, not just in supplying to the Indian domestic market but also in exporting to other markets around the world.”
This model, available
in Plush Pink, Purple Pastel, Shining Blue, Burgundy Bliss, Grey Grandeur and Black Star colours, will be priced at `46,000/- (ex-showroom Delhi).
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