One German auto giant recently unveiled its cheapest car in India, the Q3 S edition priced at Rs 25 lakh. On the first day of the launch, Audi received a phenomenal 150 bookings and is set to for a runaway success. But can the other German runaway success BMW X1 stop it's journey to the top?
The new Audi Q3 S Edition features the 2.0 TDI four-cylinder engine that combines direct injection with turbo-charging and offers the right balance between power and efficiency, delivering fuel efficiency of 17.32 kmpl, according to the company. Audi combines this engine with a front-wheel drive, which works with a hydraulic multi-plate clutch. The six-speed manual transmission in the Audi Q3 S Edition provides the driver full control of the vehicle dynamics, enabling him to enjoy a very engaging and exhilarating drive.
Says Michael Perschke, Head, Audi India, “The Audi Q3 is not only the most awarded luxury SUV in its segment, but also the most successful. We are the market leaders in the luxury SUV segment and the Audi Q3 further consolidated that position for us. Our customer feedback revealed a growing inclination of our younger customers towards a more engaging drive. The Audi Q3 S Edition is our answer to this ever increasing demand for luxury mobility with the thrill of self-controlled driving. We are confident that the Audi Q3 S Edition will be yet another successful addition to our success story in India.”
Adding yet another first to its list of sales and marketing innovations, Audi India launched the Audi Q3 S Edition online, with the launch of the Audi online booking engine, India’s first booking engine for a luxury car brand. As a special initiative, Audi will offer the first 10 online buyers a sporty off-road style package.
Sporty, efficient and versatile, the Audi Q3 S Edition is equally comfortable on or off the road. The coupé-like lines are an expression of its character. The Audi Q3 S Edition weighs 1,520 kilograms. Its rigid, safe and quiet occupant cell integrates a number of ultra-high-strength steels. Both the engine hood and the tailgate are made of aluminum.
As is typical of the Q models from Audi, the undivided tail lights are integrated into the tailgate, which wraps around the pillars. The wraparound, a large arc extending from one front door to the other, is a design feature borrowed from the large Audi model series. The compact SUV is 4.39 metres long, 1.83 metres wide and 1.60 metres high.
The Audi Q3 S Edition offers ample room for all five passengers and sets new standards for ergonomics and workmanship. The luggage compartment of the compact SUV has a capacity of 460 litres, which can be increased to 1,365 litres by folding down the split rear seat backs. A roof rail is standard.