Nike fined for deceptive advertising in China
By IANS - BEIJING
27th October 2012 01:11 PM
Nike has been fined 4.87 million yuan ($770,000) for deceptive advertising in China, said authorities.
According to the Beijing Administration for Industry and Commerce (BACI), Nike set the price for one of its high-end basketball shoes, which it advertised with double air cushion inside, at 1,299 yuan ($206 dollars) in China, more than 500 yuan higher than the same model in other markets.
It was later discovered that the company misled Chinese customers with an advertisement as the footwear only contained one air cushion, reported Xinhua.
"Nike applied double standards between Chinese consumers and foreign consumers. Such behaviour cannot be tolerated," Liu Jian, the spokesman for the BACI was quoted as saying by the Beijing News.
Nike China had earlier apologised and offered refund for the consumers who bought the shoes with one air cushion, according to the Beijing News.
- India's bleeding insurgencies: Lessons from Latin America
- Western Ghat report has imperialist mindset: Ecologist
- Lot more to India-China ties than border stand-off: Experts
- Major industrial conglomerates making a beeline for Haryana
- Man kidnapped 23 years ago finds kin thanks to Google Maps
- Bangalore's techies start 'brand tattoos' craze
- Indian circuses struggle to adapt after court bans
- Want hassle-free tatkal ticket? Personally visit special counters
- Rs 8K-crore plan for upgrading ICVs of Army
- Man arrested for attempt to attack TV host Ranjini Haridas
- Kalabhavan Mani missing after assaulting forest staff
- Sreesanth, 2 other players 'confess'; more players under scanner
- Tamil Brahmi script dating to 500 BC found near Erode
- Meghalaya's CMJ University faces probe after awarding suspicious PhDs
- Shift me from ‘Anda’ cell, pleads Sanjay Dutt
- The toxic truth about ripe mangoes