Advertise With Us

The New Indian Express Group is one of South India's leading media conglomerates, publishing newspapers in English, Tamil and Kannada and magazines in Tamil and Malayalam, across South India and Orissa.

We are also one of the largest news providers on the internet through our news websites. We hosts 9 websites in 5 different languages - English, Tamil, Telugu, Kannada and Malayalam.

Group Websites: Newindianexpress.com, Dinamani.com, Kannadaprabha.com, Andhraprabha.com, Apweekly.com, Cinemaexpress.com,  Malayalamvarikha.com, Indiavarta.com

Through our websites, we reach out to all four South Indian communities across the globe. We drive very high NRI as well as domestic traffic purely on our news strength. Our ad inventory helps you reach the right profiles and generate higher returns for your investment. We offer, to our advertisers, various innovative advertising options to reach to the target audience.

Ad Specifications & Sizes

Banner Ads

Banner sizes : 468x60, 728x90, 160x600, 120x600, 300x250, 120x240

Rich Media Ads

Anyone serving ads on the Internet should take a look at Rich Media. Rich Media ads show a 38 percent higher click-through rate than normal banner ads.

Rich media ads are well on the way to dominating online advertising. Broadband connectivity is the norm, Internet users are overlooking banner ads, and Rich Media Ads are becoming the best option for advertisers.

How it Works?

The Rich Media experience, video streamed to the user, is similar to watching a traditional television commercial - with the added benefit of being able to click through to the advertiser's website, or to skip the ad and go to the main website.

Types of Ads

• Intromercial/ Full Page/ Site Capture
• Expandables/ Shoshkele
• Sliders
• Ads on Photos

Intromercials Ad Format

The Intromercial ad format is a simple, repeatable format that sets a good standard for advertisers.What's attractive to advertisers is that intromercials reportedly deliver 5 to 10 times better response rates than banner ads (partially because intromercials allow a plethora of rich media executions).

A Full page Intromercial takes over the entire screen and usually appears either when the user first enters the website or is checking one of the internal pages. Since this blocks the actual web page it usually last for few seconds so as to not irritate the web visitor. Most Intromercials feature a "continue" and a "about the ad" buttons that allow the visitor to skip the ad or know more about the advertiser. They usually have a frequency cap of 1, so the user only has to watch it on the first visit of the day.

By default, Intromercials just play for few seconds before getting redirected to the requested publisher page.

Intromercials with Leave-Behind:
An additional option is available where by the Intromercial leaves behind a small 120 x 90 pop-up at the top-right corner of the screen. This popup has a Close and Replay buttons. On clicking the close button, the small leave behind will disappear. On clicking the replay button, the entire Intromercial will play again. The Leave-behind pop-ups are shown only for the first four page request by the particular user.

Standard Specifications:

Expandable Ad Format

The expandable panel runs in current ad positions, and can contain anything one would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).

Standard Specifications:

Sliders

The banner slides on to the screen from the Right hand side corners, commanding instant attention from the viewers. The ad sizes could be 160x600,120x600,120x240 etc. It has a close and replay buttons.

Jpeg / Flash banners
max file size:< 30kb
Runtime: not to exceed 7 seconds
Landing page URL should be provided separately.

Ads on Photos

• Ad appears on page load and stays on the page still the user click on the close. Reappears on mouseover.
• Standard ad size depending on photo size.
• Great for 728 x 90, 468 x 60 ads.
• Shows a max of 3 ads on photos per user per day.
• Users look carefully at the photos so CTR is high.
• Could show the ad at the bottom of the photo or in the middle of the photo.

Standard Specifications:

For advertising in our newspapers – The New Indian Express, Dinamani(tamil) and KannadaPrabha(kannada), Please contact the following –

SMD Heads

For online advertising, Please contact –

Mr. Mayank Kabra

mailto:mayankkabra@newindianexpress.com

Ph: +91 9282438042